Most of you already know that link building is an important step of any SEO campaign. With any luck, these SEO Link Building Tips will help you get more out of your efforts! The SEO game has changed a lot over the last couple of years, and the tools of the trade have changed just as much! No matter what, though, link building will always play it’s part in getting ranked for any keyword.
Link building has changed, too. A few years ago, one could easily buy their way to the top of the search results. Black or Gray-Hat link building was an easy way to do just as well on a smaller budget. These days, building links isn’t nearly as fast or as easy as it was then, and a lot more weight is placed on link quality over quantity. There are still many white hat SEO techniques you can start using right now, without much effort or expense.
Ask for Backlinks!
Contact your friends, family, co-workers, and anyone else you can think of and simply ask them to link to you. Be sure to ask for in-content links rather than links in the sidebar, footer, or blogroll. Be careful to ensure that the links are coming from content-relevant websites, though. Links from completely unrelated websites will not help, and may even hurt your rankings.
Tap Social Media
Social Media backlinks are gaining more and more weight with google, and social media link building may soon eclipse all other link building strategies. Reddit and StumbleUpon take just a few seconds to submit to, and reddit in particular is a potential gold mine if your link takes off! Creating a Facebook page for your brand or product is another solid option, because pretty much everyone spends time browsing through it’s pages these days.
Forums, Blogs, and Social Groups related to your niche are a great way to make friends, and get a few extra back links out there! Make the first step and start contributing good, relevant content to these communities. Begin with the focus of simply building the community itself, and it will pay off. By actively participating in these groups, you’ll meet new people, gain some backlinks, and most likely stay up-to-date with industry news and events while you’re at it!
If you’ve used a product or service, and had positive thoughts about it, offer to write a testimonial for their website! These requests typically pay off at a higher rate than just emailing and asking for a backlink, because your testimonial helps the brand in question build customer trust, and your link’s presence within that testimonial gives you a valuable backlink, as well as some extra traffic.
Get Listed in Trusted Web Directories
The days of submitting your link to every directory under the sun are gone. There are too many opportunities to damage your site’s google reputation by doing so. Instead, submit only to trusted web directories like DMOZ. DMOZ is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. It also carries a lot of weight with search engines, as they have a solid reputation built upon years of work.
Research the Competition
I suggested a similar tactic in my keyword research tips post. This time, it’s a little different though. You’ll be scoping out your competitors’ backlinks! The Common Backlinks Tool from linkresearchtools.com is designed specifically for this purpose. Just enter up to 10 competitors and run the report, and you’ll be able to see where they have common backlinks, and discover their techniques and sources.
If you’ve never used SEMRush, it’s time to start! They have a free option available, as well as a pro option should you need something a little more robust. I can’t stress enough how much SEMRush helps with keyword research, which will help make targeting those links a lot easier!
Share Your Link Building Tips!
Remember what I said about contributing to a community earlier? Feel free to share your own Link Building Tips below, and give yourself a pat on the back-link!