TO some, SEO and Keyword Research sound like some sort of voodoo. While it may seem that way at the start, once you begin to get the hang of things, it all comes together and starts making sense! Hopefully, these SEO Keyword Research Tips will help you shed some light on things!
Let your competitors do the research for you!
Sounds easy, right? you can use Anchor Text Analysis tools like this one, as well as the Google AdWords keyword tool and SEMRush to spy on what your competition is doing, then simply rinse and repeat! Ok, ok, I’ll admit it might sound a little shady, but it’s a proven tactic! And like the old saying goes, imitation is the sincerest form of flattery.
Here’s how it works: First, make a list of your top 5 competitors. Specifically the ones at the top of the rankings for your targeted search term or niche.
For this example, I’ll use “SEO Keyword Research Tips” as my search term.
Change your language and location demographics based on your targeted audience. Choose Global and English if you are targeting a worldwide audience.
Under Keyword Options, choose ‘Only Keywords Closely Related to my Search’ to keep things neat and closely targeted, and voila! You’re working your way towards some usable keywords to begin targeting. You’ll immediately be able to see the search volume and competition for the keywords, so go ahead and pick one that you feel will work for your niche, and pick a few more that are closely related to the first one. Grouped together, you have a tightly themed set of keywords just begging for some marketing!
Blog on Breaking News, Upcoming Events, Product Launches, etc.
Getting ranked on a topic before anybody else gives you a head start, making it easier to stay at the top of the pack! Best of all, this can be combined with the other SEO Keyword Research Tips to form a very effective strategy to land you at the top of the search results!
Here’s an example my friend at Digital Estate gave me. If you know something is not being searched much today, but will be heavily searched in the future (next year’s black friday, for example), you can get content out and get those rankings up well in advance of your competition! Basically, these strategy relies on anticipating keywords that will be highly searched in the future. These keywords will be easier to rank for since you’ll have little to no initial competition.
Add Geo-Targeted keywords to your list
If you want to rank for “Auto Repair” for example, that could take months or years due to the competition level. Start with Auto Repair in Mesa AZ, and/or Auto Repair Arizona, and your list of competitors just got much smaller, and easier to rank for. Best of all, you’ll still be relevant to your original goal! These geo-targeted keywords might have less overall search volume, but they are highly targeted and typically offer higher conversion rates.
Check your Google Analytics or Google Webmaster Tools data
Don’t forget to research your own site and see how your users are finding you! Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, and other similar systems can be a valuable place to find those long-tail keywords you may have missed!
In the above example, you’ll notice a few keywords not really related to our original “auto repair” goal, but some of them may still be useful for traffic generating purposes. This is a prime example of something that may have gone otherwise unnoticed!
Do you have any Keyword Research tips you’d like to share? Feel free to chime in below!